3D Surround Upscaling

With BRAVIA XR(TM), everything you watch gets the true surround-sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-fi

4K Mini LED

Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR(TM). You'll also enjoy exceptional contrast from a 4K Mini LED screen that's expertly controlled by our unique XR Backlight Master Drive techn

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scen

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ul

Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you were sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb so

Acoustic Centre Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Acoustic Multi-Audio(TM)

Our Acoustic Multi-Audio(TM) technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what's on screen. These sound-positioning tweeters precisely manage sound positioning in

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and colour sensors automatically adjusts picture and sound to your environment.

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5(R) consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5(TM) console's initial setup. Your PS5(TM) automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in hig

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay-vital for fast-moving, high-intensity games.

Bluetooth connectivity

Connect Bluetooth(R)-compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place-without any disturbances or interruptions.

BRAVIA CORE

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream(TM) and IMAX(R) Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watc

Chromecast built-in

Go from your phone, tablet or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favourite movies, shows, apps, games and more directly to your TV.

Cognitive Processor XR(TM)

Take vision and sound to the next level with Cognitive Processor XR(TM). Our revolutionary processor on Sony BRAVIA XR(TM) TVs reproduces content the way humans see and hear for an incredibly life-like experience. It understands how the human eye focuses,

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowin

Dolby Vision(R) and Dolby Atmos(R)

Enjoy cinematic thrills at home. Dolby Vision(R) brings scenes vividly to life for authentic viewing, while Dolby Atmos(R) fills the room with immersive surround sound.

Easy to wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision(R), this TV reproduces all the drama and excitement of the director s imagination. And as it s Calman Re

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there's no more complicated navigation or tiresome typing-you just have to ask.

Light & Colour Sensor

When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes colour and brightness of the picture to the lig

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes and clock functions.

Ready for 360 Spatial Sound

Tailor your Dolby Atmos(R) experience by combining our SRS-NS7 wearable speaker with BRAVIA XR(TM) for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7

Seamless Edge

With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important-the picture.

Smart remote

All your connected devices can be controlled with our smart remote. One-button-access to video-on-demand services brings shows and movies into your room in seconds.

Supreme picture and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Three-way multi-position stand

A three-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Ultimate brightness and contrast with Mini LED

See 4K 12 pictures full of remarkable contrast and brightness on this big screen TV with Mini LED backlight, powered by our Cognitive Processor XR(TM) and XR Backlight Master Drive.

Variable Refresh Rate

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Voice Zoom 2

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works with Apple AirPlay/Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from the Apple TV app, your favourite apps or even Safari. Share your photos with everyone in the room.

Works with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You

Works with Ok Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say "OK Google" to get started.

X-Anti Reflection

It's sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun- or lamplight so you can see pure blacks in brightness and enjoy clear pictures without distraction.

X-Wide Angle

Watching TV from the sides is now as satisfying as from the centre. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching.

XR 4K Upscaling

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR(TM) accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.

XR Backlight Master Drive

Our XR Backlight Master Drive utilizes a unique local dimming algorithm to divide the tiny and high-density Mini LED backlight into small LED units. Powered by our Cognitive Processor XR(TM), it precisely and independently controls each unit, focusing lig

XR Contrast Booster 15

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look mo

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, satur

XR Motion Clarity

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR(TM) with XR Motion Clarity(TM) analyzes motion across several frames to ensure action stays smooth, bright and clear.

XR Triluminos Pro

Powered by our Cognitive Processor XR(TM), XR Triluminos Pro enables X95K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it