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Meet the next-gen of LG OLED evo and the world's first 97-inch OLED. With a larger-than-life screen size, impressive is an understatement.

LG Brightness Booster Max works with our 9 processor and advanced picture algorithms to give you our brightest* OLED performance.

Make the impossible possible with our latest 9 Gen5 AI Processor 4K, engineered exclusively for LG OLED to automatically adjust your settings to improve picture and sound qualities based on whatever you're watching.

With no backlight to dull their impact, over 8 million self-lit pixels achieve deep blacks for crisp contrast, so you can see subtle details.

Immerse yourself in the action as our 9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound for a cinema-like experience every time.

Customize your viewing experience with separate accounts and personalized recommendations for every member of your family.

Get in the action the way directors intended with FILMMAKER MODE™*-and enhance every moment with Dolby Vision™ IQ and Dolby Atmos ** for the ultimate home theater experience.

Find your faves fast with built-in access to Netflix, Prime Video, the Apple TV app, Disney+, HBO Max* and instant access to over 300+ free LG Channels** with everything from comedy to movies to sports.

Select LG TVs are ready for NEXTGEN TV*. Based on the ASTC 3.0 standard, it's the next major upgrade in broadcast TV, including interactive features, video on-demand, consistent loudness and voice boost, 4K HDR video and immersive audio on select programming, and advanced emergency alerts.

Easily connect compatible high-fidelity speakers wirelessly* with WiSA connectivity for a richer entertainment experience.

With a cinema-worthy screen size, the brightest colors ever in an LG OLED* and a contemporary gallery design, its the ultimate in home entertainment.

*Image simulation for illustration purposes only. *OLED evo models are brighter than similarly sized, conventional LG OLED models, not including 42" or 48" C2.

Watch your HDR content come to life with our Dynamic Tone Mapping Pro, improving the picture by analyzing 5000 blocks across the screen to reveal every last detail.

Experience the next gen of fast with Wi-Fi 6 that's made to meet the demands of 4K, 8K and beyond.*