3D Surround Upscaling

With BRAVIA XR(TM), everything you watch gets the true surround-sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-fi

4K OLED

Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR(TM). You'll also enjoy supreme contrast on our new OLED (QD-OLED) screen that's expertly controlled by our unique technology to deliver real-l

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scen

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ul

Acoustic Centre Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Acoustic Surface Audio+

Sound comes directly from the screen with Acoustic Surface Audio 1/4 (TM). Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exce

Ambient Optimization Pro

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio-includi

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5(R) consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5(TM) console's initial setup. Your PS5(TM) automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in hig

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay-vital for fast-moving, high-intensity games.

Auto Power Saving Mode

Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Beautiful colours from every possible angle

Watching TV from the sides has never been so satisfying. Our next-generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.

Bluetooth connectivity

Connect Bluetooth(R)-compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place-without any disturbances or interruptions.

Chromecast built-in

Go from your phone, tablet or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favourite movies, shows, apps, games and more directly to your TV.

Cognitive Processor XR(TM)

Take vision and sound to the next level with Cognitive Processor XR(TM). Our revolutionary processor on Sony BRAVIA XR(TM) TVs reproduces content the way humans see and hear for an incredibly life-like experience. It understands how the human eye focuses,

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowin

Dolby Vision(R) and Dolby Atmos(R)

Enjoy cinematic thrills at home. Dolby Vision(R) brings scenes vividly to life for authentic viewing, while Dolby Atmos(R) fills the room with immersive surround sound.

Dual Style-Back position style

The Back position style allows you to set the TV very close to the wall so it harmonizes perfectly with your room.

Dual Style-Front position style

The Front position style with One Slate design focuses the viewer on the screen for the most immersive experience possible without distractions.

Easy to wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Gesture control

Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there's no more complicated navigation or tiresome typing-you just have to ask.

Large actuators

The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audi

Less glare and reflection, immersive viewing

Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our OLED(QD-OLED) panel reduces this effect for incredible brightness, colour an

Light & Colour Sensor

When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes colour and brightness of the picture to the lig

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes and clock functions.

Our brightest and widest range of OLED colors ever

Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by Cognitive Processor XR(TM).

Picture Auto Calibration

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you'll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimizes pictures to light conditions for the best p

Premium-designed remote

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly-even in the dark-and a Finder function for quickly locatin

Proximity Alert

Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.

Ready for 360 Spatial Sound

Tailor your Dolby Atmos(R) experience by combining our SRS-NS7 wearable speaker with BRAVIA XR(TM) for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7

Smart remote

All your connected devices can be controlled with our smart remote. One-button-access to video-on-demand services brings shows and movies into your room in seconds.

Sound Auto Calibration-Auto Voice Zoom

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Sound Auto Calibration-L/R balance adjustment

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of th

Variable Refresh Rate

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Video communication

Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.

Voice Zoom 2

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works with Apple AirPlay/Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from the Apple TV app, your favourite apps or even Safari. Share your photos with everyone in the room.

Works with Ok Google

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say "OK Google" to get started.

XR 4K Upscaling

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR(TM) accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, satur

XR OLED Contrast Pro

XR OLED Contrast Pro powers our OLED (QD-OLED) panel so you can enjoy true contrast with the brightest colours and pure blacks. With a temperature sensor [1] and heat diffusion sheet [2] for dissipating heat, this OLED TV utilizes our Cognitive Processor

XR OLED Motion

Powered by our Cognitive Processor XR(TM), XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even

XR Triluminos Max(TM)

The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR(TM). This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realis