See our best ever 4K HDR OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?" Even get answers on screen, control smart home devices, and more. 2

Bring the theater experience home, enjoy movies included with BRAVIA XR 10 Movies to redeem, 24 Months unlimited streaming. * 3

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.

Feel real life depth with ultimate blacks and our brightest ever OLED picture Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow-no more details overwhelmed by shadow or lost in blown-out highlights.

A wide palette of naturally beautiful colors See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

Recreating lost texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K 5 Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear.

The screen is the speaker, sound perfectly matches action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Voice Zoom™ 2 enhances voices for clearer dialog Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Easily control your smart home Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices. 2

Supersize your smartphone favorites Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. 2 10

Control all your devices with one smart remote All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, a narrow setting for smaller shelves, and a soundbar setting for ideal positioning of your sound system. 11

With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important-the picture.

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back. 11

The premium design remote in brushed aluminum with hairline finish feels ergonomic, while the illuminated keys are visible in the dark.

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.

With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits. 6 7 8 9

Assistive Technology on Google TV Our TVs include visual, hearing and mobility accessible technology.

Enjoy studio-quality entertainment, as the creator intended

With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision(R), this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can ev

Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I w

Redefining OLED with ultimate brightness

See our best ever 4K HDR OLED TV, powered by the revolutionary Cognitive Processor XR(TM). Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

Revolutionary OLED picture, as perceived by the human eye

Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Pa

Turn any sound into a truly immersive experience

Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture i

World's first cognitive intelligence TVs 1

Our BRAVIA XR(TM) TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.